CARGOCONNECT-JUNE2026 - Flipbook - Page 90
ANIRBAN SANYAL
HEAD– SUPPLY CHAIN & NATIONAL LOGISTICS,
CENTURY PLYBOARDS (INDIA)
Building a Flexible,
Digitally Integrated and
Demand-Responsive
Supply Chain
As India’s building materials and interior infrastructure ecosystem evolves
amid rising customer expectations, fluctuating raw material dynamics,
and growing pressure for operational agility, supply chain resilience
is emerging as a defining competitive differentiator. In this exclusive
interaction, Anirban Sanyal, Head– Supply Chain & National Logistics
at Century Plyboards (India), outlines the strategic pillars shaping the
company’s evolving supply chain architecture. The conversation with SMITI
SURI explores strengthening planning intelligence, logistics coordination,
customer-centric responsiveness, and technology-driven execution to
support long-term growth across India’s rapidly expanding construction
and interior solutions market.
“We work with multiple
suppliers to reduce
dependency on a single
source and maintain steady
raw material availability.
Better planning, inventory
management, and
technology support help
us respond quickly to
market demand.”
L
Flexible Supply Chain to Navigate
Disruptions
egacy Built on Trust,
Quality and Innovation
Century Ply began its journey
in 1986, four decades ago
with a clear goal of making
strong and reliable plywood
for Indian homes and businesses. Over the
years, the company expanded its product
range to include laminates, MDF, particle
boards, veneers, doors, and PVC products.
The company slowly built trust by focussing on quality, innovation, and customer
satisfaction. It also became one of the 昀椀rst
plywood companies in India to introduce
boiling waterproof plywood and strong
anti-termite features.
The company’s growth was driven
by several key factors. Consistent product quality built strong customer trust,
while an extensive dealer and distribution
network ensured wide availability across
India. Regular advertising and strong
brand visibility further strengthened its
market presence. Additionally, a clear
focus on customer needs and adapting to
changing market trends helped establish
Century Ply as a well-known and trusted
brand.
In recent years, the plywood and building
materials industry has experienced signi昀椀cant macroeconomic changes. Rising raw
material costs, shifting customer preferences,
stricter environmental regulations, and
昀氀uctuations in transport and fuel prices
have all impacted the market. Customers
now demand higher quality, faster delivery,
and more sustainable products.
Meanwhile, digital platforms and online
communication have transformed how companies engage with dealers and customers.
