CARGOCONNECT-JANUARY2025 - Flipbook - Page 87
purifier brand, while Forbes Vacuum Cleaners are
market leaders in their segment.
Evolving with the Times
Over recent years, the business environment has become
increasingly competitive, with companies facing growing
pressure to di昀昀erentiate themselves in the marketplace.
Simultaneously, active government intervention in
regulating product standards in India has added a layer
of complexity for businesses operating in this sector. As
a result, organisations are prioritising agility in both
product development and manufacturing processes,
ensuring they can respond swiftly to market shifts.
Additionally, a strategic focus on sourcing efficiency
and cost management has become critical to staying
competitive. In this dynamic landscape, businesses can
drive sustained growth and long-term success only by
fostering continuous innovation, building strong supplier
partnerships, and adopting a 昀氀exible operational strategy.
Aligning Distinct Capabilities with New Novel
Approaches
Our product innovations are predominantly developed
in-house and tailored speci昀椀cally to meet the unique
demands of the Indian market. By leveraging deep local
insights, we ensure that our o昀昀erings are highly relevant
and cater to the evolving needs of Indian consumers.
At the same time, we stay vigilant in monitoring global
trends and emerging technologies, continuously aligning
our product development strategies with international
best practices. This dual approach enables us to not only
address local preferences but also incorporate global
innovations, ensuring our products remain competitive
in an increasingly interconnected world. Furthermore,
we emphasise 昀氀exibility in our development process,
allowing us to quickly adapt to both market shifts
and technological advancements, positioning us for
long-term growth and industry leadership.
Logistics Management —Essential to Strategy
Logistics plays a pivotal role in ensuring the timely
availability of 昀椀nished goods across all distribution
channels, directly impacting customer satisfaction
and market responsiveness. Beyond simply facilitating
movement, logistics is deeply integrated into our broader
cost-reduction strategies, continuously seeking innovative
ways to minimise transportation and warehousing
expenses. By adopting cutting-edge technologies,
we are optimising supply chain e昀케ciency, reducing
Non-Value-Added (NVAs) activities, and streamlining
processes to create a seamless experience that
aligns with customer needs.
As a core component of our operational
strategy, logistics manages the entire transportation and warehousing network for the
company, ensuring the smooth 昀氀ow of goods
from production to end consumers. A signi昀椀cant
portion of our logistics operations is vendormanaged, allowing us to leverage external
expertise and drive operational excellence
across the supply chain.
Warehousing Strategies to Alleviate the
Bottom-Line
Beyond simply facilitating
movement, logistics is
deeply integrated into our
broader cost-reduction
strategies, continuously
seeking innovative ways to
minimise transportation
and warehousing expenses. By adopting cuttingedge technologies, we are
optimising supply chain
efficiency, reducing
Non-Value-Added (NVAs)
activities, and streamlining
processes.
Effective inventory control for active SKUs,
reduction of non-moving stocks, racking installations, and the implementation of Warehouse
Management Systems (WMS) are some of the
key initiatives we have undertaken to optimise
the e昀케ciency of our logistics operations. These
measures are part of a broader strategy to
enhance supply chain agility and improve
overall operational e昀昀ectiveness.
The reduction of non-moving stocks not
only frees up valuable warehouse space but
also enhances cash 昀氀ow, contributing to a more costeffective supply chain. Our strategic investment in
racking installations and layout optimisations further
increases storage efficiency, maximises warehouse
space, and improves picking accuracy.
Additionally, the integration of a robust Warehouse
Management System (WMS) allows for real-time tracking, better decision-making, and improved forecasting.
WMS provides data-driven insights that streamline
order processing, reduce errors, and enhance inventory
visibility across the entire logistics network.
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