CARGOCONNECT-JANUARY2025 - Flipbook - Page 62
COVER STORY
AVIRAJ RATHI
Managing Director, Namaste Group
“We are witnessing growing integration of air and sea logistics,
with both modes increasingly working together to optimise
supply chain e昀케ciency”
An Effective Logistics Ecosystem
Hinges on an Interconnected
Framework
Success in the cargo industry can only be achieved when
we recognise it as an interconnected ecosystem. The
global supply chain is made up of numerous stakeholders,
each playing a vital role in the delivery process. From
air cargo and sea freight to ground transportation and
technology providers, collaboration—or at the very least,
coordination—is essential to achieving common goals.
At Namaste Airport Services, we understand that
our role is part of a larger framework, and our success is
directly linked to the success of our partners. By fostering
strong partnerships, improving communication, and
creating synergies across the supply chain, we ensure
that each link in the chain is strengthened, ultimately
delivering more e昀케cient and reliable solutions to our
customers.
Smart arbitrage between transport modes has long
been a cornerstone of e昀昀ective logistics. The 昀氀uctuating
costs of transportation, driven by global market dynamics,
remain a constant factor. However, a key long-term
Aviraj Rathi highlights the essential
role of collaboration within the global
logistics ecosystem. Recognising the
interconnectedness of air cargo, sea freight,
and ground transportation, he stresses
the need for seamless partnerships to
optimise supply chain efficiency. Rathi
also emphasises the growing importance
of sustainability, with Namaste Airport
Services committed to integrating ecofriendly practices to reduce environmental
impact while empowering partners
to achieve their sustainability goals.
Rathi further details Namaste Group’s
ambitious technological acceleration
programme, focussing on automation,
AI-driven analytics, and real-time tracking
to enhance operational efficiency. With a
strategic focus on e-commerce growth
and emerging markets, Namaste Group
is poised to navigate evolving industry
challenges, ensuring long-term resilience
and success.
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