CARGOCONNECT-JANUARY2025 - Flipbook - Page 48
COVER STORY
Pavithran M Kallada
Managing Director – India, PSA BDP
“We remain highly optimistic about India’s future and
are committed to investing in the right talent, technology,
people, and assets”
The Power of Smart Solutions
Driving Ef昀椀ciency, Risk
Management, and Timely Deliveries
The post-COVID era has signi昀椀cantly transformed customer
desires and requirements, driven not only by customers but
also by shifting consumer behaviour. The logistics sector
faces constant uncertainty, with disruptions occurring at
every moment, a昀昀ecting the entire supply chain. In the
Indian context, innovation has become the core driver,
powered by technology.
In the supply chain arena, uncertainty and the increasing
demand for timely deliveries make technology indispensable. Innovations enable materials to reach customers
in reasonable timeframes while maintaining control
and visibility across the entire supply chain. This shift in
customer mindset has been substantial.
At PSA BDP, innovation has always been central to our
culture. We continously adapt our supply chain processes
to meet customer demands, integrating technology into
our logistics operations. Our key technologies include
Smart Classify, which helps classify materials correctly
for cross-border transactions, and Smart Navigator, an
innovative tool that provides visibility at each touchpoint of
the supply chain, coupled with PSA BDP's own Risk Monitor
tool. This allows customers to proactively address risks,
make informed decisions, and manage delays e昀昀ectively,
ensuring a more resilient logistics process.
Pavithran M Kallada highlights the company’s
strategic focus on leveraging technological
innovations to drive efficiency, improve risk
management, and ensure timely deliveries in an
increasingly unpredictable post-COVID supply chain
landscape. He emphasises PSA BDP’s continuous
integration of data, AI, and machine learning to
optimise operations and provide customers with
actionable insights. Additionally, he underscores
the company’s commitment to nurturing talent
through ongoing training and fostering a positive
work culture. Pavithran also shares insights on
PSA BDP’s role in supporting India’s infrastructure
growth, with a keen focus on MMLPs and holistic
government initiatives like Gati Shakti. Looking
ahead, he expresses optimism about India’s growth
as a global manufacturing hub and PSA BDP’s plans
for double-digit growth through investments in
high-tech products and strategic asset models.
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