CARGOCONNECT-AUGUST 2025 - Flipbook - Page 43
PAY-PER-USE LOGISTICS : SPECIAL FEATURE
logistics contracts,” he notes. LinkedLogi’s platform lets
enterprises dynamically evaluate spot versus contract
pricing, track SLA performance in real time, and manage
cargo movements across multimodal routes, spanning
cold and dry chains, without dependence on brokers or
fragmented platforms. The full-stack concept, in this
context, is about maximising the utility of contracts by
enriching them with continuous visibility, benchmarking,
and orchestration.
PRASAD SREERAM
CEO and Co-founder,
COGOS
Flexible warehousing and freighton-demand options are enabling
new scalability for Indian brands.
Start-ups and SMEs can now
test new geographies without
investing in long-term storage
or fleet infrastructure. Actions
like the WDRA’s target to create 1
lakh warehouses, and the DPIIT's
streamlining of regulations, are
directly helping de-risk operations
and allow a shift of logistics to
variable cost rather than fixed cost.
Raj’s emphasis lies in unlocking the full potential of
existing structures. By digitising and integrating every
part of the contract execution process—from the factory
昀氀oor to the end consumer—LinkedLogi ensures that
logistics becomes a coherent, performance-led system
rather than a set of siloed transactions.
For Naman, this integration also extends to brandlevel control and experimentation. “When we started
building ClickPost, logistics was still a patchwork of
systems—one for tracking, one for returns, another for
analytics. Today, brands want a single stack that can
be plugged into their OMS and adapted as they grow.
I’ve seen our clients run A/B tests on courier allocation logic, benchmark performance lane-by-lane, and
reduce RTOs just by feeding live data into operational
work昀氀ows. That kind of control turns logistics from a
back-o昀케ce function into a front-line growth engine.”
Sourabh shares a similar re昀氀ection on how fragmented systems are being rapidly replaced by end-to-end
solutions. “Once upon a time, supply chains were
nothing but patchwork; warehousing in one location,
transportation from another, technology from someone
else. Tackling all of it simultaneously meant dealing
with multiple systems whilst praying things didn’t fall
through the cracks. That setup is changing at a rate of
knots. Today, full-stack supply chain platforms provide
it all under one roof, right from tracking inventory to
last-mile delivery.”
Citing McKinsey data, Sourabh adds, “Companies
embracing end-to-end supply chains (digitsed) are able
to reduce costs by 15–20% and increase reliability. For
brands that are expanding, convergence of this sort is
nothing less than a gamechanger.”
Sourabh emphasises that new-age delivery models
are integral to this ecosystem. He mentions, “Newage delivery solutions, such as Uncle Delivery, are an
integral part of this transformation, providing a bunch
of capabilities, such as right from access to vehicle 昀氀eets
and real-time tracking that integrate into wider systems
SOURABH CHATTERJEE
Executive Director,
Uncle Delivery
Long-term leases on warehouses
or owning a fleet of vehicles may
appear to be development, but they
tend to lock up precious capital.
That’s where flexible warehousing
and on-demand freight come in.
Those models allow brands to only
pay for the space or delivery capacity
that they use. For an emerging or
young company, each rupee counts.
Flexible warehousing demand in
India rose more than 160% from
2021 to 2023, CBRE reports. It's not
merely a fad; it's a reaction to the
actual risks of investing too early.
quite e昀昀ortlessly. The outcome is quicker ful昀椀lment,
improved visibility and a whole lot more. Simply put,
these solutions are strategic allies assisting companies
to move faster & smarter whilst being e昀케cient.”
Sreeram broadens the perspective by connecting
the rise of full-stack logistics platforms to India’s larger
infrastructure development agenda. “India’s impending
logistics future is dependent on full-stack platforms—
de昀椀ned as warehousing, freight, last-mile, and all the
digital technology in-between,” he says and entails
how initiatives like the Multi-Modal Logistics Parks
(MMLPs) and the Sagarmala Programme are creating the
foundational physical and digital infrastructure needed
to enable asset-light, end-to-end logistics providers
like COGOS to scale operations and support national
economic objectives.
For COGOS, these policy-backed developments make
it feasible to o昀昀er comprehensive logistics solutions
without owning the full asset stack. In fact, this structural
shift—from asset-dependence to platform-led scalability—positions logistics as a proactive growth engine.
Enterprises no longer have to wait for infrastructure
to catch up to ambition; with full-stack platforms, they
can immediately plug into a nationwide supply chain
and start operating.
Across the above perspectives, Trezix’s emphasis
on agility and data, Prozo’s plug-and-play model with
channel-agnostic ful昀椀lment, LinkedLogi’s real-time
orchestration of contracts, and COGOS’s alignment
with national infrastructure development—a common
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