CARGOCONNECT-AUGUST 2025 - Flipbook - Page 37
infrastructure models toward 昀氀exible, consumptionbased logistics. In this shift, the traditional model of
昀椀xed-capacity contracts and capital-heavy warehousing
is giving way to pay-per-use systems that align more
closely with today’s demand dynamics, policy goals,
and business expectations. The transition is not merely
operational—it is strategic, rede昀椀ning how logistics
supports growth, responsiveness, and capital e昀케ciency.
Dr Ashvini Jakhar, Founder and CEO of Prozo,
captures the strategic essence of this evolution: “Large
enterprises are abandoning 昀椀xed-capacity contracts
because demand volatility has made static infrastructure
an economic liability. Promotional spikes, omni-channel
swings, and region-speci昀椀c surges now arrive faster than
multi-year warehousing deals can adjust, so leadership
teams want logistics costs that move in lock-step with
business activity.” According to Jakhar, this is where
the pay-per-use model 昀椀ts in—allowing enterprises to
scale up for Diwali, a product launch, or a campaign,
and scale down just as quickly when the rush subsides.
Rather than tie up capital in idle infrastructure, 昀椀rms
can reallocate funds to fuel growth.
Prozo’s own infrastructure reflects this agility:
a 2.2 million sq ft Grade A network spread across 42
locations, bolstered by a proprietary tech stack that
facilitates rapid onboarding and scalability from 500 to
20,000 units, without compromising on service levels
or compliance. As Jakhar notes, “Pay-per-use logistics
transforms supply chains from rigid cost centres into
responsive, channel-agnostic growth engines—a strategic
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