CARGOCONNECT-AUGUST 2025 - Flipbook - Page 17
one of the bene昀椀ciaries,” she a昀케rms. Over the years,
India’s integration into global trade 昀氀ows has expanded
beyond its traditional markets. “For certain industries,
India’s traditional trade lanes have changed course.
Many new trade lanes are opening up, not just for
India, but for the world,” she states.
Chaitaly also points to a broader maturity among
Indian manufacturers and importers. “Indian manufacturers have realised that unless they explore and
diversify into other countries, they won’t thrive.
Likewise, importers are learning that relying solely
on traditional sources won’t help them,” she explains.
Initiatives such as the Indian government’s ‘Make in
India’ programme are catalysing this transformation. Chaitaly believes the programme is playing a
decisive role in enhancing India’s position in the global
manufacturing and export landscape.
“It also helps that product quality in certain Indian
industries has become excellent. Our government’s ‘Make
in India’ initiative is helping many achieve their dreams
of manufacturing, exporting, or becoming merchant
exporters. We now need to Develop in India and Design
in India to truly give ‘Make in India’ the momentum
it deserves,” Chaitaly went on to add to the narrative.
Despite the growing wave of digital adoption across
the logistics sector, Chaitaly underscores the enduring
value of traditional communication methods in ensuring operational
clarity. “For me, the good ol’ phone is the best mode of communication, followed by emails and then WhatsApp,” Chaitaly says,
re昀氀ecting on the blend of old-school
reliability and emerging technology
embraced by her organisation. While
she admits she doesn’t consider herself Geopolitical shifts are
tech-savvy, her team more than makes reshaping global trade
up for it with a forward-looking digital
approach. “Thankfully, my teams have routes, prompting logistics
no such inhibitions—they stay up to providers to adopt
date with the latest technology and, proactive, digital strategies.
more importantly, actively use these
Flexibility, diversification,
tools,” she shares.
The logistics industry stands and real-time data are
at a critical turning point, as long- essential to navigate
established trade norms are being
upended by political friction, strategic volatility and maintain
recalibration, and evolving sourcing supply chain resilience in
behaviours. From high-level strategic an uncertain world.
shifts to day-to-day operational adjustments, supply chains are experiencing
both sweeping disruption and granular
transformation—all at once. Navigating this complexity demands
more than just reactive measures; it calls for vigilance, agility, and
a forward-looking mind-set that can map tomorrow’s routes today.
CARGOCONNECT AUGUST 2025 | 17
