CARGOCONNECT-APRIL2025 - Flipbook - Page 55
Costa Co昀昀ee, it gained instant credibility while ensuring
quality control. The company adapted menus to Indian
tastes, introduced regional specialties, and expanded
rapidly into tier II and III cities, capturing untapped
markets. Strong supply chain management ensured
consistent quality, while digital adoption enhanced
customer engagement through online ordering and
loyalty programmes. Targeted marketing, sponsorships,
and in昀氀uencer collaborations boosted brand visibility.
Devyani’s resilience during market shifts, leadership under Ravi Jaipuria, and investment in employee
training further strengthened its growth. Positioned
as a multi-brand QSR leader, it continues to innovate,
leveraging India’s expanding middle class and the rise
of health-conscious and digital-昀椀rst dining trends.
Adapting to Economic and Consumer Shifts
The QSR industry in India is undergoing signi昀椀cant
shifts driven by economic pressures, technological
advancements, and changing consumer preferences.
High food in昀氀ation has reduced discretionary spending,
slowing urban consumption and pushing consumers
toward cheaper alternatives. The rise of food delivery
platforms like Zomato and Swiggy has fragmented the
market, intensifying competition. To stay competitive,
QSRs are leveraging digital technologies, integrating
online food delivery, and enhancing customer convenience
through mobile ordering and data analytics. Consumer
behaviour is also evolving, with a growing demand
for healthier options and localised 昀氀avours. Increased
competition from both global and local players, coupled
with economic challenges such as rising costs, is pushing QSRs to innovate and optimise operations. Some
operators, like Restaurant Brands Asia, have reported
financial strain, highlighting the need for strategic
adaptability in this dynamic landscape.
DIL’s Supply Chain Edge: Agility, Control and
Sustainability
DIL has set itself apart with a highly adaptable supply
chain, ensuring resilience and e昀케ciency. Strong local
supplier partnerships allow swift shifts in sourcing during
shortages or price hikes, enhancing regional adaptability.
During the pandemic, DIL localised ingredient sourcing,
reducing reliance on global supply chains. Its in-house
distribution network provides greater control over deliveries, unlike competitors, which depend on third-party
providers. Centralised warehouses and regional hubs
streamline redistribution and cost-e昀昀ective ordering.
AI-driven demand forecasting optimises inventory,
preventing overstocking and waste, giving DIL an edge
over competitors using traditional forecasting methods.
Agile menu adjustments ensure customer satisfaction
despite supply disruptions, while a focus on regional
sourcing strengthens supply chain stability. During crises,
DIL swiftly implemented contactless
delivery and adapted restaurant
layouts, leveraging digital ordering
Reliable logistics enable fast
for a competitive edge. A balance
between regional decision-making
service, product consistency,
and centralised oversight allows
and menu flexibility, improving
quick adjustments while maintaining
customer satisfaction.
consistency. Technology partnerships
Scalability, demand
enhance inventory management
and delivery tracking, improving
forecasting, and sustainable
e昀케ciency. Additionally, DIL’s commitsourcing strengthen market
ment to sustainability through waste
position, while AI and
reduction and responsible sourcing
keeps it ahead of competitors slower
automation enhance efficiency.
to adopt green practices.
Industry leaders leverage
Optimised Logistics: Key to
QSR Success
advanced logistics to
streamline supply chains,
ensuring fast, fresh, and
reliable service. Investing in
logistics is key to sustaining
competitive advantage in the
fast-paced QSR industry.
E昀케cient logistics drive QSR success
by ensuring timely deliveries, optimised inventory, and cost-e昀昀ective
distribution. Real-time tracking and
technologies like RFID and IoT help
maintain stock levels, preventing
shortages and waste. Bulk sourcing,
route optimisation, and Just-in-Time
(JIT) delivery lower procurement
and transportation costs, enhancing pro昀椀tability.
QSRs rely on logistics partners, including 3PL
providers, to optimise supply chains, reduce costs,
and focus on core functions. These partners manage
transportation, warehousing, supply chain coordination,
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