CARGOCONNECT-APRIL2025 - Flipbook - Page 54
PRAN RAJ
VICE PRESIDENT–
SUPPLY CHAIN MANAGEMENT
DEVYANI INTERNATIONAL
Efficient Logistics
Drive Quick Service
Restaurant (QSR)
Success
Devyani International Ltd (DIL) stands as a cornerstone of India’s
Quick Service Restaurant (QSR) sector, boasting a robust portfolio of globally renowned brands such as KFC, Pizza Hut, and
Costa Coffee. With a sprawling network of over 2,000 outlets
across India, Nepal, Sri Lanka, and Nigeria, DIL has cemented
its position as a market leader by combining strategic brand
partnerships, hyper-localised menu offerings, and a nimble,
tech-driven supply chain. The company’s success is underpinned
by its commitment to digital transformation, sustainability initiatives, and operational excellence, enabling it to adapt swiftly
to changing consumer preferences and market dynamics. Pran
Raj, Vice President– Supply Chain Management, DIL in an exclusive
conversation with SMITI SURI, delves into DIL’s growth strategy,
supply chain innovations, and the evolving trends shaping India’s
fast-food industry. From optimising logistics to fostering supplier
collaborations and embracing emerging technologies, the expert
sheds light on how DIL is navigating challenges and capitalising
on opportunities to stay ahead in a shifting market.
54 | CARGOCONNECT APRIL 2025
IL: A Leading QSR Player in India
D
Devyani International Ltd (DIL), established
in 1997 by Ravi Jaipuria, is one of India’s
largest QSR franchise operators. It holds
exclusive rights for Pizza Hut, KFC, and
Costa Co昀昀ee, driving its market presence.
Expanding beyond India, DIL operates in Nepal, Sri
Lanka, and Nigeria, with over 2,000 outlets.
Key Milestones
1997: Founded, focussing on quality food at a昀昀ordable
prices
2000: Secured franchise agreements with global
brands, fuelling growth
2010: Expanded internationally
2015-2020: Aggressively entered tier II and III cities
2020: Diversi昀椀ed with Costa Co昀昀ee, reinforcing its
multi-brand QSR leadership
2025: Bringing three more international QSR brands
to India
Key Factors Driving Success
Devyani’s success in India’s QSR sector stems from
strategic brand partnerships, localised offerings,
aggressive expansion, and operational excellence. By
franchising global brands like KFC, Pizza Hut, and
