CARGOCONNECT-APRIL2025 - Flipbook - Page 30
SPECIAL FE ATURE
Maximising E昀케ciency
with Faster Turnarounds in
FMCG Logistics
In today’s fast-paced environment, speed and efficiency
have emerged as vital differentiators, with logistics playing
a central role in fulfiling the demand for faster, more
responsive turnarounds for the long–term pioneering FMCG
sector. More than ever, the focus is towards optimising supply
chains, reducing operational costs, and delivering enhanced
customer satisfaction, while managing inventory turnover,
minimising excess stock, and utilising 3PL services to streamline
operations. As the FMCG sector grapples with challenges such as
perishable goods, fluctuating demand, and the rapid emergence
of quick commerce, the value of strategic partnerships and
localised approaches has become undeniable. The future, as
UPAMANYU BORAH evaluates, will be defined by the delicate
balance between speed, efficiency, and sustainability. To remain
competitive in this ever-evolving landscape, companies must not
only adapt to these changes but lead with bold, future-forward
strategies that ensure they stay ahead and relevant.
30 | CARGOCONNECT APRIL 2025
eed for Speed:
FMCG Logistics and
the Prerogative for
Faster Turnarounds
The FMCG industry is undergoing
a seismic shift, driven by changing
consumer behaviours, technological advancements, and the
relentless rise of e-commerce. In
this dynamic landscape, speed has
emerged as a critical di昀昀erentiator,
with logistics playing a pivotal role
in meeting evolving demands for faster turnarounds.
Industry experts weigh in on the challenges and strategies
shaping the future of FMCG logistics.
Narayan Prasad, Category Lead– Supply Chain
Procurement, Mars International, highlights the
transformative shift in consumer expectations, stating,
“Speed with 昀椀rst-time-right has been a conventional
task in FMCG industries. Above this, we are now
experiencing an era where end customers have numerous options at their 昀椀ngertips, making speed critical
